Found a few things worth fixing?
That’s what SORTED is for. Six steps, done in order, that fix what the Once-Over turned up, and keep tightening things over time so it doesn’t quietly slide backwards.
The Once-Over finds the weak spots. Sorted is what we do about them.
What happens after the Once-Over?
If there's a fair bit worth fixing, SORTED is the next step: a paid engagement that works through the six steps in order, starting with whatever's actually holding your site back. If the Once-Over comes back mostly clean, you might not need it at all, and I'll tell you that instead of finding six things to sell you.
What is SORTED?
The six-step AEO engagement that fixes what the Once-Over found and keeps tightening the site over time: structure, on-page answers, reachability, trust signals, external consistency, then ongoing diagnostics.
What do you actually change?
Real things on the actual site: headings, schema, page structure, the way your services are written up, and what's visible as text rather than locked inside an image. Plus the trust signals and listings that sit outside the site itself.
How long does it take?
The technical work can happen quickly. The results take longer, usually two to four months before you see real movement, because search engines and AI systems need time to crawl the changes, reprocess them and build confidence before they change what they say about you. Anyone promising overnight results is guessing, or hasn't been doing this long enough to know better.
Does this replace SEO?
No. SEO and AEO overlap heavily. Structure, content and trust signals matter to both, and SORTED handles that shared foundation properly. It doesn't include paid ads or ongoing content production. If you already run SEO elsewhere, this is the part that makes sure AI tools can actually use what you've built.
Can you guarantee AI will recommend me?
No, and anyone who says yes is selling you something else. SORTED removes the reasons AI tools and search have to skip over your business: unclear structure, missing details, inconsistent listings. That gives you a genuine shot at being in the answer. It's not a guarantee of a result nobody controls.
Done in order, one at a time
Structure
The technical skeleton of the site: headings, schema, the way pages are actually laid out under the hood.
A bloke in Robina searching for a sparky doesn't read your schema. Google does, and it uses that skeleton to decide whether you actually do what you say, and where.
Clean up the heading structure, add the schema that spells out what you are, and make sure the important services aren't buried three clicks deep where nobody, human or machine, bothers going.
On-page answers
Whether your site actually answers the questions customers ask before they call, not just describes what you do in general terms.
If someone's asking how much it costs to rewire a Queenslander and your site doesn't touch it, AI tools skip you for the competitor who spelled it out, even if your work's better.
Turn the stuff you already explain over the phone twenty times a week into direct questions and answers, right where customers and AI expect to find them.
Reachable
Whether search and AI tools can actually get to your content and read it, not whether it looks fine to a person scrolling through.
The best content in the world doesn't help if it's blocked, slow, or hidden behind something a crawler can't parse. An answer buried on page four is the same as no answer.
Check robots.txt and crawlability, fix rendering issues, and get load times to a sensible place, so nothing useful sits there going unread.
Trust signals
The evidence that your business is real, current and actually where it says it is.
Google Business Profile, a visible phone number and consistent details are what let a system trust an answer enough to give it. An outdated listing looks like a business that might've closed.
Get your Google Business Profile working properly, make your name, number and address visible as real text, not trapped in a logo, and tidy up the trust signals already on the site.
External consistency
Whether your business details match everywhere they appear online, not just on your own site.
If your website says one address and a directory from 2019 says another, that's not a small thing to a machine trying to work out which version of you is correct. It hedges, or it skips you.
Audit the directories and listings that actually matter for your trade and area, and get the mismatches sorted.
Diagnostics, ongoing
Re-running the checks and tracking what's actually changed, instead of fixing it once and hoping.
AEO isn't set-and-forget any more than your ute's servicing schedule is. Search and AI systems keep re-crawling and re-evaluating, so what's sorted needs to stay sorted.
Regular re-checks, a record of what's actually improved, and adjustments as search and AI behaviour shifts.
This takes time. Think months, not days.
This isn’t a switch you flick. The structure and content can be improved quickly, often in a week or two, but Google and AI systems need time to crawl the changes, reprocess them and actually build confidence before they change what they say about you. Nobody, including me, can speed up someone else’s system.
That’s what Diagnostics, Ongoing is for. Usually 2–4+ months for real movement. Not instant. No guarantees, no overnight promises, and if someone tells you otherwise, ask them how.
Get the weak spots sorted
Have a word if you’re ready to get it sorted, or start with the free Once-Over first if you haven’t run one yet. No harm finding out before you commit to anything.