Real questions. Straight answers.
Straight answers to the questions business owners are asking about AI search, SEO and whether their website is actually doing its job.
What is Answer Engine Optimisation?
Answer Engine Optimisation, or AEO, is about making your business easy for AI tools and modern search engines to understand, trust and use when they're building an answer for someone.
How is AEO different from SEO?
SEO helps search engines rank and understand your pages so they show up in results. AEO goes a step further: it structures your business and content so AI tools can understand it clearly enough to use it directly in an answer, sometimes without sending anyone to your website at all.
Can ChatGPT find my business?
It depends on your business and the AI tool, and there's no way to guarantee it. Be wary of anyone who tells you otherwise.
What does schema markup actually do?
Schema markup is a structured, standardised way of describing your business, services or content directly in your website's code, so search engines and AI tools don't have to guess what a page is about.
Why does Google Business Profile matter for AI search?
Google Business Profile is one of the most consistent, verified sources of information about your business that Google, and by extension a lot of AI tools, can draw on: your name, address, phone number, hours, category and reviews, all in one place Google already trusts.
How long does AEO take?
The technical work, fixing structure, adding schema, rewriting content, can often happen within days to a few weeks. Seeing it actually move the needle, more visibility in AI answers and search, usually takes two to four months, sometimes longer.