Smart tech. Straight answers.
Most tradies don’t want to become marketing experts. They want someone to have a proper look at their site, tell them straight what’s working and what’s not, and get on with it, the same way you’d want an electrician to just fix the switchboard, not explain amperage theory.
Why does Thommo.ai exist?
Because the way people find a business has quietly changed underneath everyone. Someone needing a plumber used to scroll through results and pick one that looked legit. Now they ask Google or ChatGPT one question and go with whatever comes back. That answer gets built from whatever the AI can actually read and trust on your site, and most trade websites were never built with that in mind, because nobody was reading them that way when they went live.
You didn’t get into plumbing, sparking or building to also become an expert in structured data and crawl budgets. You shouldn’t have to be. The technology that reads and scores a site sits behind the scenes doing the boring, technical, actually quite clever work. What you get is a straight answer: what’s working, what’s letting you down, and what’s actually worth sorting first, not a 40-page PDF you’ll never open.
AI is the tool, not the sales pitch
I use AI, automation and proper technical checks behind the scenes because they’re useful, the same way you’d use a good multimeter instead of guessing. You don’t need to care how clever the tooling is. You need to know what’s actually wrong, what it’s costing you, and what I’d do about it.
What does Thommo actually do?
Has a proper look at your website, the way Google and AI actually read it, not the way it looks on your phone, works out what’s actually stopping them understanding your business, and tells you straight what’s worth fixing and what isn’t. If you want it fixed, SORTED does the work. If it’s mostly fine, I’ll tell you that too, and you can get back to actual work.
Where does AI fit into this?
AI does the reading, fast and consistent, and it doesn't get bored on page eleven of your site the way a person would. The judgement calls, working out what actually matters to your business and what's worth your time and money, don't get handed to a model. That part's mine, and it's the part you're actually paying for.
Why not just use an SEO agency?
Because most SEO agencies are still selling a monthly retainer and a reporting deck full of charts that go up and to the right regardless of whether anything real changed. This is narrower and more honest: get your site structured and worded so AI tools and search can actually understand and trust it, explained in plain English, then leave you alone unless there's a genuine reason to check back in.
What kind of business is this for?
Trade and service businesses that want their site to actually do its job: electricians, plumbers, HVAC, builders and other owner-operated trades around the Gold Coast and South East Queensland. If you're phone-first, time-poor, and would rather be on a job than in your website's back end, this is built for you, not for a marketing team you don't have.
Is AEO literally all you do?
No. A fair chunk of what ends up under SORTED is really the website itself: content that doesn't say enough, structure that's a mess, sometimes a proper rebuild because a 2016 template was never going to cut it. AEO is the sharpest thing I do. It's not the only thing in the ute. If your site's the actual problem, not just how machines read it, that's mine to fix too.
What if my site's actually fine?
Then I'll tell you that, hand you the Once-Over result, and you can put the money towards something else. I'm not going to invent a problem to bill you for one. There aren't enough of those to build a business on, and word gets around fast on the Gold Coast anyway.
Same four steps, every time
Have a look
Pull the site apart the way Google and AI actually see it: the raw markup, the structured data, the actual words on the page. Not how polished it looks scrolling through on a phone at the servo.
Work out what matters
Every site has a dozen small issues. Run the checks, score what's found, and work out which ones are actually costing you jobs versus which ones are cosmetic and can sit there for another year.
Explain it properly
Translate the finding into plain English: what it actually means for your business, not what the acronym stands for. Then give you the call, straight: good, or worth sorting. No hedging, no "it depends."
Sort the right things first
If it's worth fixing, SORTED does the six steps in the order that actually moves the needle, not the order that's easiest to bill. Structure and trust signals first, ongoing diagnostics last, because that's the order that actually reflects how long each part takes to matter.